What the brand claims
In the brand’s own words, quoted as written.
“Achieve instant bold volume with this waterproof Rimmel mascara, designed to deliver a dramatic look without weighing down lashes. The creamy, whipped vegan formula is enriched with panthenol and applied with an hourglass-shaped brush that coats each lash from root to tip for a clump-free, smudge-proof, and flake-proof finish that lasts up to 24 hours.”
Quoted from the Rimmel London product page
We quote these claims without judging them here — the verdict above weighs them against the evidence further down this page.
Ingredients30 ingredients
The full INCI list, as published by the brand.
Where to buy
What we've checked so far
We publish what we have while the assessment is still queued, and we're upfront about what's missing.
What we looked at
- Full INCI list, cross-checked against the brand's published formula.
- 90-day price history across 1 retailers, excluding shipping.
What we did not look at
- Our formula assessment — queued, not yet run.
- Shipping costs — not yet in all retailer feeds.
- Corol community reviews — none submitted yet.
What buyers say elsewhere
No external ratings indexed yet, and Corol community reviews haven't started.
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