What the brand claims
In the brand’s own words, quoted as written.
“Kind & Free™ Clean, Volumizing & Lengthening Mascara delivers lasting volume and length for up to 36 hours with a formula made from 99% ingredients of natural origin. Enriched with organic certified shea butter and biotin, it conditions lashes while the 100% bio-based brush helps build fullness without compromise. Free from fragrance, mineral oils, and animal-derived ingredients, this vegan mascara is water resistant and kind to animals.”
Quoted from the Rimmel London product page
We quote these claims without judging them here — the verdict above weighs them against the evidence further down this page.
Ingredients49 ingredients
The full INCI list, as published by the brand.
Where to buy
Cheaper in this category
1 products in Makeup that cost less. We haven't checked their formulas against this one yet — verified matches appear here once we have.
What we've checked so far
We publish what we have while the assessment is still queued, and we're upfront about what's missing.
What we looked at
- Full INCI list, cross-checked against the brand's published formula.
- 90-day price history across 3 retailers, excluding shipping.
- 3 external ratings aggregated from review sites and retailers.
What we did not look at
- Our formula assessment — queued, not yet run.
- Shipping costs — not yet in all retailer feeds.
- Corol community reviews — none submitted yet.
What buyers say elsewhere
3 ratings from external review sites and retailers — scores only, we don't republish their words. Corol community reviews haven't started yet.
External average
4.3/ 5
3 ratings · not part of the verdict
Corol community reviews open here — be the first.
All 3 retailers
From €6.80 · Prices updated 1 day ago
° = over 3 days old