What the brand claims
In the brand’s own words, quoted as written.
“Kind & Free™ Hydrating Concealer delivers medium, buildable coverage with a dewy finish, designed to conceal and brighten under the eyes. Formulated with 80% ingredients of natural origin, it includes vitamin E, pro-vitamin B5, and aloe vera for hydration and antioxidant support, while being 100% vegan, free from fragrance and mineral oils, and D5-free. The lightweight, clean formula provides all-day hydration and comes in packaging made with recycled materials.”
Quoted from the Rimmel London product page
We quote these claims without judging them here — the verdict above weighs them against the evidence further down this page.
Ingredients22 ingredients
The full INCI list, as published by the brand.
Where to buy
Cheaper in this category
1 products in Makeup that cost less. We haven't checked their formulas against this one yet — verified matches appear here once we have.
What we've checked so far
We publish what we have while the assessment is still queued, and we're upfront about what's missing.
What we looked at
- Full INCI list, cross-checked against the brand's published formula.
- 90-day price history across 3 retailers, excluding shipping.
- 323 external ratings aggregated from review sites and retailers.
What we did not look at
- Our formula assessment — queued, not yet run.
- Shipping costs — not yet in all retailer feeds.
- Corol community reviews — none submitted yet.
What buyers say elsewhere
323 ratings from external review sites and retailers — scores only, we don't republish their words. Corol community reviews haven't started yet.
External average
3.9/ 5
323 ratings · not part of the verdict
Corol community reviews open here — be the first.
All 3 retailers
From €5.60 · Prices updated 1 day ago
° = over 3 days old