What the brand claims
In the brand’s own words, quoted as written.
“Designed for a bold, high-impact look, the Kind & Free™ Clean Eye Definer delivers intense color with a smooth, buttery texture that glides effortlessly along the lash line. Formulated with a 100% vegan, clean skincare-inspired formula and packaged in FSC-certified wood, it combines performance with environmental responsibility. Available in five prestige-inspired shades, it’s crafted to enhance your eyes with lasting definition.”
Quoted from the Rimmel London product page
We quote these claims without judging them here — the verdict above weighs them against the evidence further down this page.
Ingredients17 ingredients
The full INCI list, as published by the brand.
Where to buy
Cheaper in this category
6 products in Makeup that cost less. We haven't checked their formulas against this one yet — verified matches appear here once we have.
What we've checked so far
We publish what we have while the assessment is still queued, and we're upfront about what's missing.
What we looked at
- Full INCI list, cross-checked against the brand's published formula.
- 90-day price history across 2 retailers, excluding shipping.
What we did not look at
- Our formula assessment — queued, not yet run.
- Shipping costs — not yet in all retailer feeds.
- Corol community reviews — none submitted yet.
What buyers say elsewhere
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All 2 retailers
From €4.30 · Prices updated 1 day ago
° = over 3 days old